7/15/2018 0 Comments Imagery and ux designEmotions and reasoning, or cognition, have traditionally worked hand in hand to influence the way a human being thinks, feels, and executes his actions. When combined, they are able to determine how you perceive and interpret what you see, as well as how this information will be stored in your long-term memory.
Emotional imagery is capable of influencing your perception due to the natural tendency to associate feelings with images. An impactful image induces strong feelings in the viewer while a neutral one is dull and uninspiring. Research show that people base their brand perception on emotions, rather than information. If advertisers know how to manipulate emotions in marketing through imagery, the sale is made. They have been known to use pleasant and emotionally positive imagery as a way of transferring these feelings to the products, or services that they are trying to sell. Most companies have corporate identity guidelines that inform all their designs across multiple platforms. One section is even dedicated to the use of images and photographs for the messages that they communicate. UX designers have to follow this guidelines strictly from the very first step of ideation so as to ensure a consistent brand experience for the user and that the biggest impact is made. Positive information from images will in many cases be processed in an efficient, and accurate manner, and the impression made is a lasting one. You should, however, remember that avoidance of negative, or unwanted consequences can also come in handy when trying to persuade a person to take a certain action. Emotional imagery has the power to capture attention, as well as generate a state of continued cognitive arousal. For instance, many people find boredom to be an unpleasant state, while stimulation and activation are thought of as being more pleasant. The most effective way of delivering a stimulating and active experience for the user is to allow them to obtain information quickly, intuitively and in an engaging way. Infographics is a good way of visualising data - information is condensed in an easily digestible manner. Conclusion The use of all these imagery will ensure that the user is kept visually engaged and also aided in obtaining information with the use of imagery. UX design is made even more accessible, user-friendly and stimulating with the informed use of imagery that extends from photographs to videos to infographics.
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